Nice to meet you!

I started my design journey through visual storytelling before turning into a digital product designer solving enterprise problems for three years. Throughout my journey, I've learned to empathize with people's subtle difficulties. My affinity towards designing for emotion has propelled me to craft experiences that makes life a little less complicated. I enjoy contributing to product life cycle from ideation to development.

I'm currently studying MS Human Computer Interaction at DePaul University, Chicago.

Previous Experiences

Facilitating UX by ideating, wireframing, prototyping, and developing web pages. Improving information architecture through Card sorting. Designed and developed a Job Search page that earned 700+ unique views in 3 weeks. Performed Heuristic evaluation to revamp HR homepage and decreased bounce rate by 26%.

Led branding and product design. Optimized product experience for user and business goals. Analyzed user behavior through task analysis and overhauled the PipeCandy platform that reduced support inquiries by 30%. Spearheaded the design and launch of several flagship data intelligence tools to close more deals, thereby increasing monthly recurring revenue. Designed several marketing collaterals for lead generation that increased prospects by 37% every quarter. Contributed to the product life cycle from design to development.

Conceptualized Zoho Marketplace to 20 million users. Designed the user experience and interface for the buying experience of paid plugins. Collaborated with various businesses to design plugins for Zoho CRM and Zoho Desk.

Fun Facts

Mountains are my greatest inspiration. I am a big fan of symmetries and to no surprise, my zodiac sign reflects the same. I also like when little details convey emotions. I love sunrises, mountains, hiking, GoPros, time-lapses, tacos, hot sauces and biriyani.